The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an integral to traditional marketing and business. Recently, however, it seems that funnels are being talked about everywhere on the internet.
People want to learn more about the concept of marketing and the ways it could be used in their online business marketing strategies. Read on to learn more about how to use the sales funnel in Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't an actual funnel. The use of the word "funnel" to describe this concept of marketing is to help visualize and explain a sales process from the beginning to the end. The funnel provides an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top, and more narrow chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be who we may consider as "unqualified prospects"; these are folks who could need your products or services however, you've never contacted them before. After a series of sales calls and offers later you've contacted people who have bought your product or services.
Another reason why the idea of the lead generation funnel works is that it allows you to track your prospects' actions throughout the sales process. With the sales funnel, by figuring out the quantity of prospects who are qualified at each point of the process, it is possible to predict the amount of prospective customers who'll eventually become actual customers.
A sales funnel allows you to see exactly what is going on and how your sales process is failing or working or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers at any point within the process. This will help you to decide where to focus your efforts and help you reach your goals in marketing. It's used to measure and control the process of selling of clients.
The Sales Funnel Top - Front - End
The top of your sales funnel will be the most active part of your sales funnel and will require the most constant testing. There are virtually no limits to your imagination or resources in front-end strategies.
The primary objective of the front-end is going to be to draw potential customers and convert to buyers later on in the selling process.
A potential customer will be "qualified" when they sign up for your product or service. This is the point in the sales funnel that the potential customer or "Unqualified Prospect" is qualified leads due to an action that actually demonstrates that may have enough interest to purchase your product or service.
Your front-end must be able bring specific traffic to your website or blog. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posting, forum posting and other resources are among the most effective methods and resources.
You'll find that there are numerous tools to "qualify" the "Unqualified prospect". The most effective is the squeeze page. Here you can offer something valuable that is related to your product/service that people can obtain for free or at a drastically discounted price in exchange for their email. Products included include newsletters, videos ebooks, email courses, eBooks and related reports.
We can see that the front-end of your sales funnel is the place where folks are drawn into your sale funnel. The back-end is the part we should be focusing on.
The Bottom or Back-End of the Funnel
The back-end or bottom of the funnel where major profit and sales are made. You will usually find the higher-priced products there. These products are generally pertinent to the same niche, but presented in a different format like video or audio, live interaction, or private consultation.
The primary difference between the front-end of the service and the back end is the type or price of the client.
Although it's the case that a tiny percentage of people enter your front -end however, just 1-2% of them will end up in your back-end. This is fine, given the fact that this select few will be investing more money.
It is clear that although front-end services or products can be priced under $100, back-end products and/or services are often priced in the 100s to 1000s. This make the back-end or bottom of the funnel sales funnel to be the primary source of revenue for your Internet business, it's also the most predictable and solid part of the sales funnel.
As I said earlier, the sales funnel is customizable as much as your creativity and resources allow.
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